How many calls went to voicemail last month?
In many local businesses this is still unknown. If we don't know it, we can't reduce it.
for roofing, hvac, plumbing & electrical
You don't need more leads. You need to stop losing the ones you have.
Missed calls, silent forms, quotes that die without follow-up, and ad spend nobody can tie to a booked job. The Revenue Leak Audit identifies where your business leaks money — with evidence — and shows what each gap likely costs you per month.
One recovered job usually pays for it. (Average roof replacement: ~$8,000–$10,000.)
This is a Corriston Consulting, LLC offer and productized as a fixed diagnostic.
Sample scorecard preview
SAMPLE DEMO: 0–100 gauge, pillar bars, and leak map snapshot (for illustration only).
Revenue Leak Score
SAMPLE — 58
Sample business placeholder, not client data.
The leak strip
Four places owners stop being certain about results.
Does your contact form actually work?
We test every form as a real lead. Some never arrive, and many replies are slow enough to lose momentum.
Which ad dollars become booked jobs?
Most reporting stops at clicks or leads in a spreadsheet. The question is what turned into booked, paid work.
What happened to unanswered quotes?
A frequent leak: one quote request becomes silence unless someone actively chases it.
In our analysis of 88 local service businesses, the most common issue was not the website itself. It was the system around it.
Your website can be fine
This is not a website pitch.
Most websites are serviceable. This audit is for the lead path between that website and booked jobs: phone handling, form delivery, follow-up, attribution, and local presence.
If your score is high, the report can show that the current system is already healthy and no immediate changes are needed.
What $750 buys
Nine deliverables. Two weeks. Fixed scope.
Revenue Leak Score
Sample scorecard format with a 0–100 score and 5 weighted pillars from the published rubric.
Conversion Review
Service-page route-to-contact checks on the real mobile path: click-to-call, form friction, and trust signals.
Form Audit
Live test submissions against each intake/contact form to verify delivery, routing, notifications, and response timing.
Call Audit
Business-hours and after-hours mystery-shop calls logged for answer time, voicemail behavior, and callback workflow.
Tracking Review
GA4/events, call tracking, conversion tags, and measurement health verified with a simple evidence list.
Attribution Review
Spend-vs-proof table mapping channels to what can be proved today and where assumptions break.
Lead Quality Review
Lead source reliability, junk ratio, geography fit, and job-type fit compared to your stated business priorities.
Service Area Review
Coverage and visibility gap check: where you serve vs where you actually show up in local search presence.
Roadmap
Prioritized fixes by impact and effort, with owners and estimated monthly recovery potential.
A 15–20 page report package plus a 60-minute review call and implementation roadmap are delivered consistently with this structure.
Revenue Leak Score
One number you can act on — and check our work against.
85–100 Tight ship 65–84 Leaking 40–64 Significant 0–39 Critical
SAMPLE DEMO: 58
Pillar bars with published weights
Conversion 64
30% Do visitors become calls and qualified forms?
Follow-up 56
25% Is anyone chasing active leads and quotes?
Visibility 68
15% Can your service areas actually find you?
Tracking 49
15% Can you count calls, forms, outcomes?
Attribution 58
15% Can spend be tied to booked jobs?
SAMPLE DEMO only. Scoring uses a published 0/1/2 rubric with floor rules and published weights.
85+ means: strong controls, minimal action.
How it works
Five-step customer journey, two-week cadence.
01
Discovery Days 1–3
Short intake form + read-only access grants + 30-minute kickoff call.
Your effort: ~45 minutes
02
Audit Days 3–10
Mystery-shop calls, test submissions, and tracking/visibility checks against the published method.
Your effort: none
03
Review Days 10–12
60-minute findings walkthrough: score, top leaks, and three prioritized actions.
Your effort: 1 hour
04
Delivery Within 24h
Final report, evidence appendix, and implementation roadmap arrive in your inbox.
Your effort: read it
05
Implementation Day 30+
Use the roadmap yourself, with fixed-scope implementation support on a separate scope.
Your effort: a decision
Report delivery commitment: within 10 business days of read-only access granted, or the audit is free.
Proof and transparency
No fake testimonials. Real framework. Structured evidence.
Sample Report
SAMPLE PLACEHOLDER
Watermarked demonstration report placeholder (report layout + scorecard + leak map + spend-vs-proof table concept) for review before purchase.
Open sample reportMethodology
Published rubric, scored fields, evidence appendix, and fixed report template for every engagement.
- 0/1/2 scoring on each item
- Catastrophic single-failure floor behavior
- Dollar estimates with assumptions documented
Findings wall (placeholders)
Example finding
“After-hours call route: no callback capture in place.”
Sample data placeholder
Example finding
“Form test logged at 10:14am, response landed next business day.”
Sample timestamp placeholder
Example finding
“Spend in one channel cannot be tied to booked jobs today.”
Sample analysis placeholder
Case Study placeholders
Case 1
Roofing placeholder · score placeholder · roadmap placeholder
Case 2
HVAC placeholder · score placeholder · leakage area placeholder
Case 3
Plumbing placeholder · score placeholder · follow-up fix placeholder
Founder context
Gary Corriston, Corriston Consulting, LLC — local service-lead systems specialist and owner.
Email: corristonconsulting@gmail.com · Booking: Book a call
The math
The audit can pay for itself with one recovered job.
Average local-service jobs are high enough that one recovered missed call, one recovered quote, or one new visible service-area win often exceeds this fixed fee. If the audit finds no meaningful leak, it still delivers a formal validation of what is already working.
Objections
Top 10 concerns, answered.
“We already have a website.”
Great — this is not a website redesign pitch. Many businesses are leak-prone even when the site is fine. The audit shows what is fixed around it.
“We already run ads.”
That can be a strength. A leak in response and follow-up makes ad spend more expensive. The audit quantifies what each channel returns, if trackable.
“We already have an SEO company.”
That relationship can stay. This focuses on what happens after click: call handling, forms, follow-up, and measurement quality.
“We already use CallRail.”
Installed does not equal reliable. We check coverage, page-level behavior, and whether calls are actually traceable to outcomes.
“$750 feels expensive.”
If the result is one recoverable job per month, it is usually paid for quickly in local service work. The product itself is the deliverable: a scored report with evidence.
“Will there be another upsell?”
Roadmap items are tagged by owner and effort. If your score is strong, the recommendation is explicit: maintain or minimal change.
“I don’t have time.”
Expected total effort is about 2 hours across 2 weeks: intake, one review call, and report reading.
“My office answers every call.”
That may be true in one part of the day. We test business-hours and after-hours response paths, not assumptions.
“We already know where leads come from.”
Often the reported source is not enough for spend decisions. We show what recorded data can prove and where it does not.
“Can’t I do this myself?”
You can do some pieces. This gives you objective evidence and a recovery plan before you spend the next marketing dollar.
Need to get started
Corriston Consulting audit flow
Primary: Start My Audit — $750 (no sales call required for intake). Secondary: See Sample Report for method confidence.
Questions? Talk to Gary