Design system demo · Fictional businesses

Luna design system

One warm website style. Three different businesses.

A warm, image-led design system for businesses where atmosphere matters before the first click. Luna proves the Website Support Studio model: choose a style you like, then adapt it to the business you actually run.

Design language

Elegant, warm, stylish, intimate, and quietly premium.

Soft contrast, editorial photography, rounded cards, refined spacing, warm neutrals, restrained accent color, and calm conversion paths.

What stays consistent

  • Editorial hero with a large atmospheric image
  • Warm ivory background with soft card surfaces
  • Rounded image panels and intimate spacing
  • Service/menu/collection cards with short descriptive copy
  • Gallery strip for visual proof without fake testimonials
  • Clear primary CTA plus secondary visit/contact action

What changes

  • Hero headline and offer language
  • Primary CTA label and destination
  • Service, menu, or collection taxonomy
  • Hours/location emphasis
  • Photography subject matter
  • Microcopy around appointments, ordering, or shopping

Adaptations

Same Luna system, different business type.

Warm salon interior with styling chairs and mirrors

Luna Salon

Marigold & Mane

A Luna salon variant for services, stylist introductions, appointment calls to action, and a portfolio-style gallery.

Open Luna Salon
Coffee shop counter with warm lighting and menu boards

Luna Coffee Shop

Moonroom Coffee

A Luna coffee shop variant for menu highlights, hours, location, events, and visit-focused calls to action.

Open Luna Coffee Shop
Boutique clothing racks with soft natural light

Luna Boutique

Willow Thread

A Luna boutique variant for collections, product previews, shop visits, and local shopping calls to action.

Open Luna Boutique

This design system can also become...

Salon, coffee shop, boutique today. Your business next.

Luna keeps the warm visual system and adapts the copy, photos, sections, and CTAs around the business type.